our manifesto

Initiating the revolution

Some say that luxury comes with a lifestyle full of codes.
The good old rules.  
The “Savoir-vivre” with a “je-ne-sais-quoi”... they damn know what it is.

It is a golden cage for us to shrink in, in order to be a good “bourgeoise”.
A soldier of an outdated army that does not know how to fight or to live.
Chin up. Elbow down. ”Hold your knife this way” and your life that way.
Don't be too loud, too eccentric, too free. Don't be too "you".

Hold on... what?!

Luxury should not trap the mind. It should free the soul.
It should not look backwards but run forwards from anywhere to everywhere.

Our luxury will not know codes nor zip codes.
New York?